Email marketing is often considered an easy and effective way to get your message out to a targeted audience – and there are good reasons why this is the case. Email is used ubiquitous (well, its used nearly everywhere). It is used to connect with your customers and your prospects and, especially with the CAN-SPAM Act, it is targeted at people who have signed up to receive information from you. All good so far.
In fact, it’s so easy you just need to write an e-mail that may be in a form of a newsletter or a plain announcement, and then send that to as many targeted recipients as possible.
However, there’s an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody.
A Copywriter can be a useful person to know and, when you are a time poor internet marketer, also a good person to take off the load. The risk however with hiring a copywriter is knowing whether or not they are actually writing good ad copy for you – are they just churning out the same ads as everyone else and hoping to get some results? Continue reading »
