Recently I was re-visiting some of my old reading materials about keywords and it was interesting to see how the views on keywords have evolved in the world of internet marketing.

There are still (some – the internet hoards information!) ‘guides’ out there recommending that keywords be selected and packed into pages and web sites to increase the breadth of appeal of your site.  Keyword density is the game in these guides.

If you don’t know this already – don’t do this!!! Continue reading »