A Copywriter can be a useful person to know and, when you are a time poor internet marketer, also a good person to take off the load. The risk however with hiring a copywriter is knowing whether or not they are actually writing good ad copy for you – are they just churning out the same ads as everyone else and hoping to get some results?
There are three options that you can use:
1. You can risk it and hope that you find a good copywriter
2. You can find out what a good copywriter does and then get some recommendations etc
3. You can do the copywriting yourself
Now, given that writing good copy can be quite time consuming, option 3 might not seem like the way to go, but (and I might be a little controversial here) I think its the only way to go.
All the top internet marketers write their own copy for themselves and/or their clients – certainly on their biggest campaigns. And, before you even think about “outsourcing” this task – you need to know what it should look like when it comes back so that you can provide critique and get value for money.
Well – I hear you say – that’s not an option for me – I am not a writer and certainly not a copywriter. Hey, you know, that’s what I thought too, until I started doing some digging.
There is some great (free) tips and techniques for effective copywriring (or “writing killer copy”) here if you’re interested.
This is the blog of John Carlton who is not only one of the best copywriters in the biz, he is also one of the veteran teachers and can certainly teach you some valuable tactics. Enjoy! Here’s the link to John’s Blog.
