Email marketing is often considered an easy and effective way to get your message out to a targeted audience – and there are good reasons why this is the case. Email is used ubiquitous (well, its used nearly everywhere). It is used to connect with your customers and your prospects and, especially with the CAN-SPAM Act, it is targeted at people who have signed up to receive information from you. All good so far.
In fact, it’s so easy you just need to write an e-mail that may be in a form of a newsletter or a plain announcement, and then send that to as many targeted recipients as possible.
However, there’s an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody.
Here are some simple tips in doing email marketing the best way possible.
1. Join the “Can Spam” campaign.
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for. And, you need to ask their permission first. Always do this!
2. Give your recipient a reason to open your email .
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter (this is call ‘Camel Case’). its also good to ask compelling questions, but – do not making any unbelievable claims, and do not use the word FREE.
3. Keep it real.
We are all pretty email savvy these days and so are your customers and prospects. Treat them with the respect you would like. Don’t include any ‘too good to be true statements ‘ and make sure the content in your email relates to the eyecatching headline. Your email content should never make promises you can’t keep. You are ‘speaking’ to a real person - make your offer genuinely of value to your recipients. Build up your copywriting skills too – these can be invaluable in crafting compelling email marketing messages.
4. Don’t go too low.
Discounting is a tempting way to grab some attention – but be careul. If you go too low, you may wipe out your profitabliity, which kinda defeats the purpose of sending out an email campaign. Be Creative and think about what other items of value you can offer your list.
5. Make it eventful.
Mix up your email marketing messages and include events (ie seminars, webinars, conferences etc). Always give plenty of notice and do provide follow ups and reminders (but in a gentle way – no one like a pushy SHOUTY reminder).
6. Post news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this to be effective.
If you’ve got some other tips, please feel free to leave a comment below and let me know what you think.
