Keywords

Keyword Research is the starting point for your internet marketing campaigns and activities.  The particuarly ‘keyword’ that your prospective customer is using to find your website tells you alot about what they need and who they are.  There is very little point targeting your website at a keyword that no one is interesting in, so the key here is to find out as much as you can about the keywords that relate to your site / product / service.

Where to start?

Google has a great keyword search tool that can be found here.  You can search on either a particular website (eg a competitor) or a particular keyword to find out whether anyone is actually searching on that term.  You can also find out about the related searches that people use and you may discover that you will get more traffic and customers by targeting a variation of your keyword term.

OK, where to next?

From here you can continue to consult a huge range of keyword sites to find out more information about keywords.  Coming soon : Click here to access the list.

Or, you can invest in a keyword research tool like Keyword Elite 2.0

A tool like Keyword Elite 2.0 essentially brings together all the searching you can do for free into one place – this saves time and energy and give you robust starting point.  If you are new to internet marketing, you can start with the free tools, and then ‘move up’ once you have some $ to invest.

Market Samurai is another tool out there – currently in Beta testing – which we are working with at the moment, so check back here for more info.