SEO
SEO (or Search Enginge Optimization) refers to using the ranking of your site in search enginges to drive traffic to your site – ie the higher up in the rankings you are for a particular search term, the more traffic – called organic traffice – you will receive to your site.
SEO is a huge topic in itself and there are whole businesses set up to provide services around this. However, there are quite a few things you can do to improve your SEO and also some interesting internet marketing tools that you can use before you need to (if you ever do) take on a ‘full service’ provider of SEO.
